I’m Joey Aquino. This is what I currently do.

Mission: Empower and grow communities all around the world to unleash their potential through remarkable service, impeccable design, and relentless hard work.

A little about my experience:

Here are some people who have changed my life and why:

My family.

I am sorry to say, I have the best family in the world. They have allowed me to be who I am want to be and have done nothing but support me and guide me in the right direction. My father is a portfolio manager at Morgan Stanley Smith Barney where my brother also works as a financial advisor. My mother is the Chief Supporting Officer of the Aquino Group and is the glue to our family. Having fun is a theme amongst the Aquino’s.

Susan Yamada.

Founding CEO of TRUSTe, serial entrepreneur and community advocate for entrepreneurship in Hawaii. Her dedication and mentorship has cultivated my passion for business success. With her guidance, I grew my non-profit student incubator to over 75+ members within 4 months, helped me inspire the launch of 8 companies in 2 years within my incubator,  co-founded a micro-loan program focused on investing in student entrepreneurs, and have been introduced to some of the highest quality entrepreneurs such as Pierre Omiydar (eBay), Danny Lui (Lenovo Computers), and Jay Shidler (The Shidler Group).

The Oncompare Team.

A rockstar group of guys who set a goal to launch a company in 3 weeks (We documented our entire journey here). We worked longer hours than we ever had and not only achieved our goal, we got published in Mashable, were invited to the Launch Conference in San Francisco and learned so many valuable lessons.

Dean Karnazes.

Well, I didn’t have any personal connection to him, but his book did change my life. At a point in my life where I needed encouragement to exceed my potential, establish and achieve new goals and maximize living, his book the Ultra-Marathon Man encouraged me do some remarkable things. 1.Run long distance (and if you knew me, was something I never did) which led to me running 10 miles/day. 2. Completely changing my unhealthy eating habits which led me to lose 35 pounds in 3 months. This experience has taught me so many valuable lessons about mental toughness, goal setting, and passion that I apply into my everyday life to achieve the success I desire. I recommend this book to anyone looking for new motivation.

Feel free to shoot me an email, I would love to hear your thoughts. joey.aquino7 (at) gmail (dot) come


3 thoughts on “About

  1. Hi Joey,

    We’ve never met before but a friend of mine knows you, and sent me a list of the muhammad ali quotes. From there I looked at your profile and realized that you’ve done some of the things I myself wanted to do, from creating a company, to helping start-ups, and currently I’m in a situation where we are about to launch a small storefront in kapolei for a solar company. I’ve got a few investors that are interested and a small business plan, but still haven’t figured out what I want to do about setting up the business side. Should I start a c-corp, s-corp, LLC? I’ve got the ideas in my head and the motivation, Now I just need some guidance and knowledge. Seeing as you’ve got some experience in the field, is there any advice you could give me?

    Posted by Koshin Soga | January 17, 2012, 2:31 pm
    • Hey Koshin,

      Thanks for writing. From the little amount that you have given me I would definitely advise an LLC. If this is for a small storefront there is no need to be filing for a corporation (in a nutshell, are used for big companies and have strict legal structures). Almost all small businesses register as LLCs. Sole proprietorships do not give you any liability protection and General partnerships are the worst out of the bunch.

      Also, you are going to want to make sure you do a business name search here: http://hawaii.gov/dcca/breg/ You don’t want to be filing paperwork to only find out someone has registered a similar name. There are fees at each stage of submission so to ensure you aren’t automatically losing money make sure to do a name search (it literally takes like 5 min).

      Feel free to shoot me an email: joey.aquino7(at)gmail(dot)com if you have specific questions.

      Good luck!


      Posted by Joey Aquino | January 17, 2012, 6:42 pm
  2. Hi Joey,
    Why is my profile and picture posted on your page? I didn’t know I had made quite that much of an impression upon you!! I guess all that tough love worked, huh? You’re one in a million and you’re destined to change the world. Get moving! It was good to see you the other day. Keep working on your dreams and don’t listen to old farts like me telling you about all the challenges in your ideas. It’s meant to motivate you to prove me wrong! Good luck.

    Posted by Susan Yamada | February 25, 2012, 10:43 pm

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