Book List

There have been many books that have really helped formulate my view point of not only how I attack business but life in general. Here are a list of my favorite books (not in any particular order) that I would definitely recommend to anyone. Also, I am constantly looking for great new reads, so please feel free to shoot me an email with your recommendations!

1. Delivering Happiness
Author: Tony Hsieh
Influential thought: “Happiness is really just about four things: perceived control. perceived progress, connectedness (number and depth of your relationships), and visions/meaning (being part of something bigger than yourself).”

2. The Ultra-Marathon Man
Author: Dean Karnazes
Influential thought: The entire book. Reading about how one person can run over 200 miles at one time or run through the hottest time in Death Valley inspired me to live a more active and healthier lifestyle which equated me to start running 10 mi/day (which if you know me is a VERY big deal for a chunky kid) and lose 35lbs in 3 months.

Author: Chip Conley
Influential thought: “Employees are looking for meaning. Customers are looking for a transforming experience. Investors are looking to make a different with their investments. We often forget, especially in today’s high-teh world, that a company is a collection of individuals.”

4. Happiness Advantage
Author: Shawn Anchor
Influential thought: “A counterfact is an alternate scenario our brains create to help us evaluate and make sense of what really happened… Here is the crucial part:… counterfacts are completely hypothetical. Because it’s invented, we actually have the power in any given situation to consciously select a counterfact that makes us feel fortunate rather than helpless.”

Author: Jason Fried
Influential thought:” When you want something bad enough, you make the time-regardless of your other obligations. The truth is most people just don’t want it bad enough.”

6. Made to Stick
Influential thought: ” To make our communications more effective, we need to shift our thinking from ‘What information do I need to convey?’ to ‘What questions do I want my audience to ask?'”

7. Tribes
 Author: Seth Godin
Influential thought: “Whatever the status quo is, changing it gives you the opportunity to be remarkable.”

8. Art of the Start
Author: Guy Kawasaki
Influential thought: “Create meaning, not money.”

9. The Lean Startup
Author: Eric Ries
Influential thought: “Success is not delivering a feature; success is learning how to solve the customer’s problem” – Mark Cook


2 thoughts on “Book List

  1. Hi Joey- Looks like you are doing some great work with helping new ventures succeed in emerging markets, very cool!

    Here is a book I think you would definitely enjoy: The War of Art – Steven Pressfield 🙂


    Posted by Nicole Wickswat | October 16, 2013, 9:28 am
  2. Hey Nicole!

    I definitely need to update this list for there are many great books like The War of Art that people need to shared! Great book for entrepreneurs, thanks for sharing.

    Posted by Joey Aquino | October 17, 2013, 11:40 pm

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